write a proposal that describes the strategic direction a business should (or does) play in. Choose an existing business or business idea of your own.

1. Read chapters 1, 2, 10, 3, 4 with your chosen business in mind. Consider the task of writing a strategic direction for the business.
2. Determine who the target audience currently is and find out what social media platforms the business is active on.
3. Determine another audience the business could target. Where does this audience congregate online?
4. Consider the pricing for the businesss particular goods or services. Why is the price what it is right now? Do you think the price should increase, decrease, or stay the same? Why?