write a prospecting/engagement letter to the clients that explains to the client in a manner in which they will understand exactly what products and advice you (the financial planner) will provide to them. Use one of the following or another method to Before After Bridge (BAB) O Problem - Agitate - Solve (PAS) Identify the planning areas that these clients need and explain in layman's terms exactly what you will provide. o Do not just identify the planning area For example don't just list Education Plan. o Add an explanation of exactly what you would do in this Education Plan.