Question
write a report about THREE of the following topics with examples: Promotional Mix Advertising Direct marketing Interactive/Internet marketing Sales promotion Public relation Personal selling Discuss
write a report about THREE of the following topics with examples:
Promotional Mix
Advertising Direct marketing
Interactive/Internet marketing
Sales promotion
Public relation
Personal selling
Discuss the role of IMC in building a brand concept by using each promotional tool.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
