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Write a report comparing the communication strategies of the Facebook pages of two of the following companies: McDonald's, Burger King J C Penney, Kohl's Dunkin'

Write a report comparing the communication strategies of the Facebook pages of two of the following companies:

  • McDonald's, Burger King
  • J C Penney, Kohl's
  • Dunkin' Donuts, Krispy Kreme Doughnuts
  • Pepsi Max, Coca-Cola Zero
  • Target, Wal-Mart
  • Amazon, Barnes & Noble

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Introduction Social media is a natural extension of communication and has become integral components of any companys marketing strategy Papasolomou2012 It gives companies chance to connect or engage w... blur-text-image

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