Write a twelve to fifteen page research paper on two group-selected companies. The does not include the title page, graphs or references.

two corporate competitors and compare from a perspective, not based on personal preferences.

• Mars vs. Hershey

For each and comparing the two, you are write a twelve to fifteen (12-15) page report that includes the discussion topics:

1. A short on each company, the industry and the conditions in which operate. This should be no more than to two pages for companies total and can a part of introduction.

2. Compute following ratios for each company. If you need understanding meaning of the ratios or how to they computed, go to: http://www.investopedia.com/university/ratios/

• Liquidity measurement ratio: Current ratio
• Profitability indicator ratios: Return on assets Return on equity
• Debt ratio: Debt ratio
• Operating performance ratio: Fixed asset turnover ratio
• Cash flow indicator ratio: Dividend payout ratio
• Investment valuation ratio: Price / Earnings ratio

Using the computed, discuss what these tell us about each performance, and how the companies compare to industry average. Feel to use charts as for any or all ratios and then discuss the of most relevance these companies their competitive performance.

3. As an investor, which company you choose to in and a rationale for decision. Support your, why or why not?

4. After concluding research each and reviewing annual report, discuss what non-financial criteria you would when choosing these two options? Support your conclusions, why or why not?

In short, your should contain: a title page (names, course number, title of paper and date), an introduction to companies, a listing of all of calculated and about their significance, investment and analysis for companies, a summary, and references.