Question
Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own industry as chosen) suggesting that he/she use direct
Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own industry as chosen) suggesting that he/she use direct mail and email to boost traffic in his retail stores. Explain how you would go about it, what it would cost, and the benefits. Use a LTV table before and after to illustrate your proposal.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
PROPOSAL INTRODUCTION There are many strong reasons why your company can greatly benefit from using Direct Mail Reaching out to a customer across multiple channels will not only increases youre brandi...
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Step: 2
Step: 3
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Financial and Managerial Accounting the basis for business decisions
Authors: Jan Williams, Susan Haka, Mark Bettner, Joseph Carcello
16th edition
0077664078, 978-0077664077, 78111048, 978-0078111044
