Write a well-sourced paper not to exceed 2 pages on market demand. Describe the market by describing the competitors and alternatives and how each is positioned (differentiated). Tell us who will buy your product and how much. What measures will you use to forecast demand? Use the outline provided as a guide. Dont forget to create your slides for week 8.
a. Name of organization b. Mission statement - organization's basic values and philosophy c. Geographic location d. Product mix 1) Single product 2) Product line(s) 2. Marketing objectives 3. Product description/definition 4. SWOTT analysis a. Strengths (internal) b. Weaknesses (internal) c. Opportunities (external) d. Threats (external) e. Trends (external) 5. Marketing research a. Consumer analysis 1) Demographics 2) Psychographics 3) Behaviors (e.g. purchase behaviors) 4) Geographical considerations 6. Segmentation a. Criteria b. Target market(s) label, and packaging 4) Production method/delivery of service b. Place 1) Channels of distribution manufacturer, wholesaler, retailer 2) Product location availability 3) Physical distribution/location of facilities/modes of transportation c. Price 1) Pricing strategy a) Profit-oriented b) Sales-oriented c) Status quo 2) Cost a) Production b) Distribution c) Overhead d) Sales e) Marketing 3) Markup 4) Suggested selling price 5) Profit margin 6) Price and quality relationship perceived value d. Promotion 1) Personal selling 2) Advertising a) Direct mail b) Internet c) Telemarketing C) Tolowiaion d. Promotion 1) Personal selling 2) Advertising a) Direct mail b) Internet c) Telemarketing d) Television e) Radio f) Others 3) Sales promotion - sale prices, discounts, coupons, contests, sweepstakes, tradeshows, etc. 4) Public relations 5) Website 10. Budget- Skip 11. Control/monitor a. Feedback mechanism to monitor progress b. Evaluation process c. Performance objectives (quantifiable elements) 1) Profit margin 2) Market share 3) Promotional effectiveness 4) Market penetration a. Name of organization b. Mission statement - organization's basic values and philosophy c. Geographic location d. Product mix 1) Single product 2) Product line(s) 2. Marketing objectives 3. Product description/definition 4. SWOTT analysis a. Strengths (internal) b. Weaknesses (internal) c. Opportunities (external) d. Threats (external) e. Trends (external) 5. Marketing research a. Consumer analysis 1) Demographics 2) Psychographics 3) Behaviors (e.g. purchase behaviors) 4) Geographical considerations 6. Segmentation a. Criteria b. Target market(s) label, and packaging 4) Production method/delivery of service b. Place 1) Channels of distribution manufacturer, wholesaler, retailer 2) Product location availability 3) Physical distribution/location of facilities/modes of transportation c. Price 1) Pricing strategy a) Profit-oriented b) Sales-oriented c) Status quo 2) Cost a) Production b) Distribution c) Overhead d) Sales e) Marketing 3) Markup 4) Suggested selling price 5) Profit margin 6) Price and quality relationship perceived value d. Promotion 1) Personal selling 2) Advertising a) Direct mail b) Internet c) Telemarketing C) Tolowiaion d. Promotion 1) Personal selling 2) Advertising a) Direct mail b) Internet c) Telemarketing d) Television e) Radio f) Others 3) Sales promotion - sale prices, discounts, coupons, contests, sweepstakes, tradeshows, etc. 4) Public relations 5) Website 10. Budget- Skip 11. Control/monitor a. Feedback mechanism to monitor progress b. Evaluation process c. Performance objectives (quantifiable elements) 1) Profit margin 2) Market share 3) Promotional effectiveness 4) Market penetration
