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LVMH acquired Tiffany for $16.2 billion or $135 a share in cash after Tiffany had turned down LVMHs offer of $120 per share. The transaction is to close in mid-2020 if regulators and Tiffanys shareholders approve. While LVMH's $16.2 billion acquisition of the US jeweler Tiffanys is far from being the largest transaction of the year, it is the largest deal in luxury history. The luxury industry is a mirror of consumer preferences in a world that is getting richer and in which consumer tastes merge in the age of social media. Tiffany was founded in New York in 1837 and rose to an iconic status through the cult classic Breakfast at Tiffanys, becoming the epitome of sophisticated US luxury. Yet, Tiffany had severe problems until a turnaround in 2017 and the expansion to Asia, particularly to China, is highly volatile due to the US-China trade war. The French luxury giant LVMH owns brands such as Louis Vuitton, Mot & Chandon, Dom Perignon, and Givenchy, and recently acquired the luxury hotel chain, Belmont. With a market capitalization of more than 200 billion Euros, LVMH is the worlds largest luxury company and Europes second-most valuable company after Royal Dutch Shell, the oil and gas company.