Write an annual integrated marketing communication plan for a new company youre creating or for an existing company to release a new product. This should be a full 12-month plan for the company or new product lines first year. You should include all major headings included in this template. Just be sure to take out all italicized text because these are my notes and explanations for you and are not designed to be part of the plan.

EXAMPLE: Feature: Various sizes available. Benefit: Fits perfectly into your home without rearranging. Feature: Comes in different wood types and varnishes. Benefit: Match your homes decor with the right color and wood type. Feature: Expandable leaf inserts to enlarge the table. Benefit: Gather around one table when you have family and friends over.