Write an detailed overview of the Australia sport industry:

- include What's happening in the industry, competitive landscape, major companies

- E.g., AFL taking market share etc.

- statistics

Write a paragraph 800 words an example is included

Since 2011, the percentage of West Australians actively participating in sports dropped from 66.5% to 63% in 2013 (Australian Bureau of Statistics 2013:Australian Bureau of Statistics 2015). From 2014 the focus of sports participation began to culturally shift into one not just of sports participation, but of overall physical activity in relation to sport, A trend upwards began to be seen. By 2018, 82.4% of Australians were participating in Sport or similar physical activity weekly (Australian Sports Commission 2019) and the past 60 INDUSTRY OVERVIEW EXAMPLE the 10 overall interest rate is far higher. The shift over years of participation has been a shift of mind frame regarding sport. It's not just for the game, but for the activity. Over 90% of Australians have an overall interest in Sports (Australian industry and Skills committee 2020), which leaves little opportunity for dramatic growth of the industry interest. However, financially there is steady growth as many Sports companies are finding new and growing revenue streams