Write an email below asking for feedback and authorisation from the OWNER. The email will need to give background and explain the plan.

(Guide: 5 -6 pages) USE APPENDIX A

COFFEEVILLE OPERATIONAL PLAN FOR THE YEAR XXXX

OVERVIEW

Executive Summary

Within five years, Coffee Ville will have established itself as a premier provider of gourmet coffee and food

for the ethical and socially aware Melbourne coffee drinker. Coffee Ville will have expanded to a number of

key locations in the Melbourne CBD

Mission

Sales increase up to 10% on 2021

Successful opening for new coffee shop

SWOT Analysis

Strengths	Excellent staff, highly skilled at coffee making and food preparation. Great location. High customer loyalty. Coffee and food offerings that exceed competitors' offerings in quality and speed.
Weaknesses	A limited marketing budget to develop brand awareness. Limited space and capacity to serve more customers. High cost of sales associated with choice to provide fair trade and organic food and coffee.
Opportunities	Strong market potential. A significant percentage of the target market still not visiting Coffee Ville on a daily basis. Expansion and franchising. Extension of business hours. Corporate catering.
Threats	Competition from local cafes and food service providers. Uncertainty of worldwide coffee supplies. Potential shifts in population when buildings or streets are redeveloped.

Key Performance Indicators

KPI	How (will it be monitored)
Wage Cost	Add up your wage cost for the week and your sale figures and work out the percentage of wages
Coffee Sales	Add up your coffee sales for the week and your sale figures and compare if it is meeting the target set out in the business plan
Food Cost	Add up your food expenses the week and your sale figures and work out the percentage of food costs

Activities

Activities - what is to be done?	Objective - why will we do it?	Resources - what will you need to get the task done?	Procedure - how will it be done?	Responsible person - who will do it?	When	KPI
Meeting to discuss budget for opening new coffee	Make sure budget is below $30000	Operating Budget	Meeting with Rufus and Manager to discuss budget	Rufus	21/6/2022	Track expenses against budget on a weekly basis
Recruit new staff to work in coffee shop	To hire experience staff to maintain the standard	Staff requirement, job description selection criteria, job vacancy advert, candidate listing	Emma will make The advertisement in website and select suitable candidate	Emma	26/6/2022	All required staff will be hired by July 21
Buy coffee equipment and the coffee machine	Buy the equipment and coffee machine as recommende d by the specialist	Cost of coffee machine and equipment	Operational Manager will compare prices from three different suppliers	Operational Manager	26/6/2022	Equipment to be purchased and installed by July 21
Buy POS system	Get recommende d POS system for transaction and recording sales performance	POS system computer, Eftpos machine, Cash drawer	Operational Manager to consult cafe equipment specialist for recommendation s	Operationa l Manager	30/6/2022	POS system to be below $5000
Advertising and promotion to attract more customers	Increase sales by 10% for 2020	Discount promotion and brochure	Emma will organise marketing and promotion	Emma	2/7/2022	Track sales to see if they are increasing to target of 10%
Training on WHS policy and procedure	All new and existing staff have to attend the training	Training procedure, Policy and procedure, Duty of care	Emma will conduct training for staff on duty of care and WHS policy and procedure	Emma	2/7/2022	Staff are required to complete a training register
Risk managemen t planning and purchase of PPE	To minimise accident in the workplace	Personal Protect equipment, Fire extinguisher and blanket, risk register, hazard identification , incident reports	Emma will be responsible for equipment purchase and WHS safety training	Emma	2/7/2022	Staff are required to complete a training register and understan d the location of incident reports and how to identify a hazard

Resource Requirements

Detail resources required and specify how you consulted workplace specialists and conducted appropriate research to acquire this information.

Resources	Explanation of consultation or research conducted in acquisition
Espresso Coffee machine	Consulted with cafe specialist, recommended 6 head espresso machine
Coffee grinder	Spoke with grinders coffee supplier, this was recommended for the amount of daily coffee sales
POS system	Consulted with cafe. specialist, recommended best integrates system for small cafe
Refrigeration System	Consulted with cafe. specialist and contractor for most suitable size
Containers, Pumps and Assorted Miscellaneous	Rufus compared price from three different suppliers
Ovens, Toasters	Rufus compared price from three different suppliers
Security System	Consulted with cafe. specialist, recommended best value
Freezers and Cold Product Storage	Consulted with cafe. specialist and contractor for most suitable size
Industrial Blenders	Rufus compared price from three different suppliers
Dish washer	Consulted with cafe. specialist and contractor for most suitable size
Human resources nine caf. staff	Emma organize job description and selection criteria for recruiting the new staff
Financial resources	Compare expenses and purchases to Coffeeville business plan

Budget

Public board doesn't need budget, administration can find free app to

share all ideas with staffs.

Ingredient new menu budget need, however, Emma will give $10 food

cost and 5 days to prepare for kitchen staff. So $50 for each is enough.

For the first 6 months of operation, we only have total $30,000 for marketing

budget. However, they haven't set budget for new shops. So I listed up entire

resources for the new shop as priority. Financial Resource team review my resource

list and marketing plan.

Monitoring processes

Sales increase percentage : every month, we should check sales increase

percentage for evaluate each performance

Check whether staff follow deadline: for new shop, all task should be

done on time.

Launch new menu and evaluate sales : see customers review and check

sales of new menu every month.

Check Instagram followers and posts qty every month

Approvals

Name	Position	Date approved	Signature
Rufus and Emma	Owners	20/06/2022	Rufus and Emma