WRITE an email in a Word document to the CEO explaining the key points from the article.

Scenario

You are working as a co-op student at the Region of Waterloo International Airport. The Chief Executive Officer (CEO) of the Region of Waterloo International Airport, Susan Smith, has sent you an article about social media.

She has a meeting with the Board of Directors in 3 hours to discuss the Social Media strategy for the Airport. She has asked several other co-op students to provide summaries of

articles, as well as a few experts to provide advice.

Because the CEO does not have time to read all the articles, the CEO has assigned articles to each co-op student and has asked them to send an email before the meeting to identify the key points from the article.  The CEO has indicated that she doesn't know very much about social media.

 

Article

Social Media Tips to Elevate Your Marketing Strategy

With more than 4 billion users, social media marketing is the new norm. Businesses are busy perfecting their social media marketing plan to get quality traffic, rigorous customer engagement, and drive sales. The goal is to reach as many customers as possible and social media platforms provide a solid means through which to reach new customers considering that more than half the world's population is active on social media. Did you know that using social media is the number one daily activity among Americans? A typical American, who uses social media, spends 38 minutes or more on Facebook daily. No wonder 92% of marketers consider it significant to use social media platforms for their businesses, but a strategic approach is highly recommended when developing your social media marketing plan. Here are three (3) social media marketing tips for businesses:

Without targeting your audience, your social media strategy will be in vain. Creating your social media strategy for your audience is a must. Your target audience will help you figure out everything; from the social media platforms that best meet your needs, to the content you'll need to create. If you want to create messages that resonate, you need to know what your target audience cares about. For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out your target demographic and what social networks they use.

It is not necessary to be on all social media platforms, but what matters is to create an impact on the ones you are on. Focus on the platforms that are preferred by your targeted demographic. This principle holds especially true when making social media marketing strategies for small businesses. It is not the quantity that matters; it's the quality that counts! Putting out substandard content will not improve your social media marketing strategy. Instead, research and plan your social media presence to align with your goals and appeal to your target audience.

It's the stories that sell, not the product! We humans connect to stories. It is the emotional attachment that a brand builds with its audience. Stories inspire ideas and encourage interaction. There are many ways to tell a story. Stories don't have to be complicated. There are simple ways to move your audience. And you can share successive posts to build excitement and relate the whole story from the beginning to the end over multiple posts. By using a social media tool, it enables you to put up images and set timings for your posts for multiple social media platforms.

An effective social media marketing strategy is an essential part of your overall marketing plan. These social media marketing tips surely will help all businesses in boosting their brand in the public eye. Social media is not a tool just for bigger enterprises: 71% of small to mid-sized companies use the aid of social media to make a name for themselves.