Write an essay on the following topic: Event Management in the Digital Era – challenges and opportunities for the business field. Apart from referring to relevant views formulated by researchers / experts in the field of (digital) event management, you will also present your own opinions on the given matter. In addition, a set of concrete examples will be offered and / or, alternatively, a case study will be conducted to sustain your expressed position.

By the end, you will mention a set of strategies / techniques which you consider to be constructive in order to develop / improve event management in a professional business environment.