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Write an executive memo to the CEO of Novartis discussing why the firm is lagging in its industry, and what steps it could take to

Write an executive memo to the CEO of Novartis discussing why the firm is lagging in its industry, and what steps it could take to improve its performance.Possible tools for firm improvement:

Activity-based costing (ABC)

Just-in-time inventory (JIT)

Kaizan

Total quality management (TQM)

ISO 9000

Baldridge national quality program

Balanced scorecard

Computer-integrated manufacturing

Theory of constraints (TOC)

Benchmarking

Partnering

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