write at least 2 examples to the 9 Sina mentioned

Write down the 9 deadly sins of the new product development model. Find at least 2 examples to the 9 sins mentioned can be from a failed startup) A-BI 1. Assuming "I know what the customer wants" 2. The "I know what features to build flaw 3. Focus on launch date 4. Emphasis on execution instead of hypothesis, testing learning and iteration 5. Tradional business plans presume no trial and no errors 6. Confusing traditional iob titles with a startup needs to accomplish 7. Sales and marketing execute a plan 8. Presumption of success leads to premature scaling 9. Managemenet by crisis leads to a death spiral