Write down every time you notice a situation that you think you can improve (may result in the development of either a product or service). For example, my kids are tracking lots of dirt into the house, so I'm spending too much time hauling around my vacuum cleaner. Potential products for this situation could be self-cleaning shoes, better doormats, improved vacuum system, auto cleaning flooring in front of door, etc. Your list should contain at least 10 situations that you would like to improve