Write Executive Summary. While great UX can help create positive customer experiences, bad UX can undoubtedly have the opposite effect. But how to avoid making potential blunders that could affect your business? We have compiled a list of aWrite summary. ll the trends and statistics you should know to keep your customers happy and loyal to your brand.User Experience (UX) is key to meeting users' needs. It guides how a person feels while navigating a system, whether a website, mobile application, desktop software, etc. Its goal is to provide positive customer experiences that create connections with users and eventually earn their trust. Giving your users a positive UX experience can mean advantage over your competitors. It shouldn't be surprising that more brands are now putting more time and resources into developing high-quality UX design