Write guidance for a skeptical CEO, in a company and industry of your choosing, but not the same industry you chose for the group project. It is fine to write guidance for the CEO of a company you have worked for or work for. As part of your advice, explore what you have learnt from this class. 1. How would you go about making the case to this CEO that they should take sustainability seriously? 2. What key evidence can you present? 3. What should this CEO prioritize in order to gain maximum competitive advantage? 4. Please anticipate their objections and provide evidence and arguments to counter them. Please provide recommendations on next steps