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write if it is TRUE or FALSE 1. Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. _2. Relationship marketing
write if it is TRUE or FALSE
1. Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. _2. Relationship marketing recognizes the importance of various parties such as suppliers, employees, distributors, dealers, retailers that are cooperating to deliver the best value to the target customers. _3. Trust and loyalty go hand in hand and it is super beneficial for all business. _4. It is no secret that a happy customer will bring in new ones. _5. Relationship marketing helps the company understand its customers better. 6. Traditional transaction marketing (TM) tended to pay attention to relationships and relationship building. _7. Relationship marketing includes activities aimed at developing and managing trusting and short-term relationships with larger customers. _8. The shift toward relationship marketing means that companies abandon transaction marketing. _9. Retaining customers for the long-term offers no benefits. _10. Customers do not play an important role in value generation process Step by Step Solution
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