Write it in a different words for the following: In my point of view, Heineken's decision to reward distributors for more accurate forecasts instead of punishing them for least accurate ones is likely embedded in many key principles of business and human behavior. First would be Reinforcement in a positive way, I think the positive behavior reward is usually more helpful instead of disciplining negative behavior. On that note, by rewarding accurate forecasts, Heineken motivates distributors to seek for accuracy, which helps in getting better performance