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Mierosoft Has Caught Up to Apple in Market Value November 26, 2018,88 AM PST Updated on November 26,2018, 1:12 PM PST For the first time in years, Apple Inc. gave up its crown as the world's most valuable publicly traded company on Monday, at least for part of the trading day Shares of the iPhone maker have dropped sharply over the past several weeks, and the decline has erased about $300 billion in market capitalization from the company, which crested at a record SI.I trillion valuation in early October. The slump took the company's market cap briefly below that of Microsoft Corp. 's on Monday, the first time in more than eight years that Microsoft was worth more by this metric. It was also the first time since 2013 that any company topped it, ever since Apple eclipsed Exxon Mobil Corp. in size, according to an analysis of Bloomberg data Apple's market cap ultimately regained its No. I rank, closing at $828.64 billion as of4:05 p.m. in New York, while Microsoft's stood at $822.90 billion afier the two spent much of Monday afternoon jockeying for the top seat. Shares of Apple rose 1.4 percent, erasing an earlier decline, while Microsoft climbed 3.3 percent. For the first time in years, Apple Inc. gave up its crown as the world's most valuable publicly traded company on Monday, at least for part of the trading day. Shares of the iPhone maker have dropped sharply over the past several weeks, and the decline has erased about S300 billion in market capitalization from the company, which crested at a record SI.1 trillion valuation in early October. The slump took the company's market cap briefly below that of Microsoft Corp. 's on Monday, the first time in more than eight years that Microsoft was worth more by this metric. It was also the first time since 2013 that any company topped it, ever since Apple eclipsed Exxon Mobil Corp. in size, according to an analysis of Bloomberg datoa. Apple's market cap ultimately regained its No. I rank, closing at $828.64 billion as of 4:05 p.m. in New York, while Microsoft's stood at $822.90 billion after the two spent much of Monday afternoon jockeying for the top seat. Shares of Apple rose 1.4 percent, erasing an earlier decline, while Microsoft climbed 3.3 percent Apple and Microsoft have one of the most storied rivalries in Silicon Valley, one that goes back to the mid-1970s, when both were founded within a year of each other and focused on making breakthroughs in developing personal computers. Microsoft dominated in the dot-com era but subsequently lost ground as the Cupertino, California-based Apple launched such iconic products as the iPod and especialy the Phone, which would grow to become its most important product line. et now, that very product is among the challenges facing Apple, with concerns over weak iPhone demand pressuring shares to fall 25 percent from record levels Microsof isn t immune to weakness in the technology sector, although the Redmond, W y has held up much better, falling about 8 percent from its own all-time high in October as compan investors take to its enterprise-oriented business, as well as the success of its cloud-computing division. As Internet Stocks Plunge, Old Tech' Finds New Friends While Apple analysts see it transitioning to a business model based more on services than unit sales there could be more pain ahead for the stock which could dethrone it from the number-one spor in a more decisive Jashion. According to Rich Ross, a technical analyst at Evercore ISI, Apple's stock "has another 18 percent downside, " which could take the stock to S140, its 200-week moving average. "It is not bullish when the biggest stock in the world is in Jalling knife' mode," he wrote to clients on Monday. Based on Apple's Friday close, an 18 percent drop would give it a market cap ofabout $670 billion. That would put it below both Amazon.com Inc, currently valued about $773 billion, and Google-parent Alphabet Inc., which has a market cap of about $732 billion." Questions (20/35 points): . Analyze the current economic and financial conditions in USA and briefly explain the impacts on 2. Explain and compare Apple and Microsoft financial performances (Based on the article) (10 3. What are your expectations about the financial and economic performances of Apple and international markets (5 points). points). Microsoft in the short and long-terms (5 points)