Write the mission, vision and target for Rolex watch company. 1. Mission: The mission statement defines the fundamental purpose of an organisation. It contains the organisations' current and future activities. In other words: a mission statement, involves the norms and values of the organisation as well as it defines the eminent points at which the company differentiates itself from the competition. 2. Vision: A vision is related to the mission statement of a company. A vision comprises the desired future state of a company. A vision of a car manufacturer, for example, could be: "To be the biggest car manufacturer Europe" 3. Targets: To build a solid foundation for your company, you must first define your clear targets. Please pay close attention to the SMART-model when defining these targets