Write up a Strategic Vision for a new restaurant in a strategic and competitive location surrounded by colleges, that will offer gourmet quick-service higher quality, Italian style pizza. Besides focusing on customer service, quality of food and overall customer experience, in order to be competitive, the focus would mainly be on a very strong digital strategy around social media and digital marketing campaigns.

The strategic vision should:

1)Describe the anticipated future state of the restaurant once all business objectives have been achieved.

2)Is forward looking and articulate a clear picture of the future state of the restaurant

3)Is motivational and directional in the way it acts as a source of organizational navigation

• What is the desired state for the business once the plan has been achieved?
• A well-crafted Vision Statement gives the organization a clear sense of direction- "Where are we going?"
• Don't confuse vision with mission. A mission describes the present business and purpose. Your vision statement describes the future state of the business after you have achieved the business objectives in your strategic business plan
• The Strategic Plan allows you to translate the vision into objectives, strategies, and actions