Write words on Amazon. Amazon's contemporary issues facing change management outcomes involve technology augmentations, evolving workforces, changing workplaces, competition pressures, and government regulations to list a few; noting the intensities of demands, what was the one core reason for the change? What were the components of the change strategy at Amazon? What organizational change model did Amazon select to steer its change objectives? Should Amazon have adjusted structure or culture at first, what is the significance of this sequence to change outcomes? AMAZON