- Writing format: 12-point Times New Roman font. - Follow APA format to cite and reference. - Follow APA format to cite web pages in the text and include them in the reference list. See https://apastyle.apa.org/style-grammar-guidelines; https://apastyle.apa.org/style-grammar-guidelines/references/examples/webpage-websitereferences. Assignment \# 1 (Topic: Consumer Behavior) Due: before the start of the class on the due day. Select a specific product of interest to you (e.g., MP3 players, cologne, Apple iPad, gourmet chocolate). Please consider one in an unusual product category! a. (50%) Search for related online consumer reviews on specific retail stores (not from any blogs/exporters/editors' reviews), which discuss the experiences in using the product or deciding what or whether to buy the product. Find at least three different websites. Then analyze the stories written, finding and quoting examples of problems/issues discussed in the reviews. Please follow APA to include your source: the URLs of each site examined. Read APA to learn how to have them in the text and the appendix. (If you don't know how to cite the reference in the text and include it in the appendix, please learn by yourself from the link provided at the top). b. (50%) Please suggest at least one practical implication for a marketing manager of a specific brand (e.g., advertising messages that would address any confusion or questions your writers had, product attributes that were important and should be emphasized.)