Written Report - Sales Plan Outline

 

1.0 Executive Summary for an hindu wedding(summarizes and highlights your marketing plan)

• Include the name of your Event
• Provide a brief description of your Event and purpose for executing the event, mission statement, vision.
• Who is your target market/primary attendees and sponsors. Why?
• What are the key issues you have discovered in your market analysis?
• What are your key objectives?
• What are your Sales strategies to achieve those objectives?
• Include anything that is unusual that could be addressed here.

 

2.0 Preliminary Research and Marketing Objectives 

 

2.1/2.2  Sales Objectives for an hindu wedding (2 pages)

• Describe the focus.
• Explain the  benefits to all elements of the event triangle affiliated with your entertainment or sports-related line.
• Describe the types of sales activities (advertising medium and sales promotions) that will be affiliated with your product line. Explain the best 3 in detail only.
• Identify and explain the rationale for your proposed sales activities.
• State and explain your SMART goals/objectives. (3 smart goals in one sentence format)
• Identify and explain the research focus of affiliated merchandise for the event.
•  

3,1/3.2 Industry/Sales Statistics  for an hindu wedding  (1 page)

• Which major cities in Canada will you launch your event?
• Describe a typical target customer for this promotional product line. (create customer persona

 

3.3 Consumer Profile Analysis (Target Market) for an hindu wedding(1 page)

 

• Explain the demographics, psychographics, geographics, users, and motivations of both target markets.

 

3.4 Competitive Analysis for hindu wedding (2 pages) - (APA Referencing Needed in this Section

 

• Build your Sales Plan (Pipeline)
• Inbound vs. Outbound Strategies Describe 1 each
• Outline 3 Selling Strategies you would implement
• Describe the sustainable and non-sustainable advantages of your event..  Explain two sustainable advantage (unique selling proposition, niche market, cost advantage, customer loyalty, lower production cost) and two non-sustainable advantages (promotion, placement, quality, benefits of use, price, product design features)

 

• Describe the sustainable and non-sustainable advantages of the competing events. Explain two sustainable advantages (unique selling proposition, niche market, cost advantage, customer loyalty) and two non-sustainable advantages (promotion, placement, quality, benefits of use, price, product design features)

 

3.5 External and SWOT Analysis for hindu wedding(APA Referencing Needed in this Section) (1 Page)

• Do an environmental scan of your event (social forces, economic forces, technological forces, competitive forces, and regulatory forces). Explain two trends only.
• Do a SWOT analysis and analyze the strengths, weaknesses, opportunities and threats facing your product.
•  

4.0 Secondary Research Summary: Cost and Execution of the event 

 

4.1 Event Iconography, Logo, etc. for an hindu wedding (1 page)

• Describe the rationale for the creative selections for the logo, promotional materials, etc.
• Promotional Strategies for Sponsor selection (Connect relationship from event to sponsors

 

4.2 Pricing Strategy For an hindu wedding (1 page)

• Describe your pricing objectives and price determination (cost-plus pricing) of your promotional product line.
• What is your break even point for the event? Budget expenses vs. revenue - Project in Chart, Rationale. List projected expenses and revenue streams
• Which pricing strategies and reductions did you utilize? Pricing Matrix for the type of event
• What other pricing factors did you consider? (e.g. legal, credit, competition etc.) Explain two factors only.

 

4.3 Place Strategy for an hindu wedding (1 page)

• Describe which distribution channel you used for your event placement. What channels did you utilize to ensure vendors and resources were ascertained? Describe two

 

4.4 Promotional Strategy for an hindu wedding (1 page)

• Explain the promotional mediums you chose for your event (advertising, public relations, sales promotion). Explain two only.
• How did you plan to utilize event promotion for your event.  Explain your use of traditional vs. social media

 

5.0 Primary Research Methodology 

 

5.1 Marketing Research for an hindu wedding(3-5 pages)

• Describe the marketing and sales challenges, procedures, and research method (primary). Perform Market research (Friends, Family, and classmates)
• Describe your findings and interpretations of results. (Include pie charts either within the report or in the appendix).
• Answer your research question and what did the data reveal?

 

6.0 Research Summary and Analysis 

 

Self-Evaluation (1-2 pages)

• What have you learned from your overall research? Did you choose the right promotional products? the right cities or pilot schools?
• Why do you believe your campaign is complete and would be successful?
• What are your final recommendations in the short term and in the long-term?

 

7.0 Appendix 

 

• Include all charts, market research, and analysis from your research in your appendix and label each appendix.