Written Response

Written response question: A friend of yours owns a construction business. You have a conversation with him about the marketing of his business and you ask him, "Who is your target market?" His response is that he'll do anything: new residential houses, commercial buildings, and renovations. So he says that his target market is "anyone who needs his services." What is wrong with his description of his target market? Develop an example of a better description of a target market for his business. (10 points)