WTP Movie lovers+ Snow White vs Coco GRAPHICS 5 4 MUSIC 5 5 ACCESIBILTY 5 PRICE 4 5 CHARACTERS 4 CONTENT 3 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Coco . Snow White Customer Segment+ Pre-School girl, Parents+ Demographics+ 4-6 years of age, parents income $100-200k per year+ Geography+ Cities with mass public transportation, population >500k Psychographics+ Home with parents+ Behavioral+ Medium frequency(1 moive per week from internet & go to cinema to see film per month)+ Rank+ Key Attributes+ Description+ 1+ Content+ Warmness, Friendship, Family Relationship, Brave+ 2+ Characters+ Personality of Character should be possive+ Price+ Acceptable price, affordable for the family+ Accesibilty+ Online, Multiple distribution channels+ 5+ MUSIC+ Emotional resonance tune is singable+ Graphics+ Visually appealing+