Wu et al. (2015). Consumer demand for local honey.

1. Begin by popularizing the abstract (including the most interesting or important results, in order to quickly capture the attention of your audience)

2. Explain the experimental context of the article.

o That is to say, is it an article that is motivated by an empirical research question, by a methodological question, by a theoretical question; which?

o Why experimental economics was used in this study (answer in your opinion if the authors did not justify their choice)

o Type of experience: intrinsic or induced? Lab or field experiment (if applicable which of the 3 types)

o Real experience (with transaction) or hypothetical (without transaction)

3. Dwell on the experimental protocol

4. Go back to the main results

5. Lessons learned (be original and push the discussion further)