X Auto company in the StratSim simulation has reported the following information:

• Vehicle sales = 1,000 units
• MSRP = $25,000
• Dealer discount = 10% of MSRP
• COGS = $17,500 per unit

and is now considering 2 different strategies for next year

Strategy #1) Decrease the current MSRP by 5% which is forecasted to increase unit sales by 30%.

Strategy #2) Increase the current MSRP by 5% which is forecasted to reduce unit sales by 15%.

• Calculate the total product contribution of Strategy #1 and Strategy #2 in the space provided