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X C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Fims.mheducation.com%252Fmghmiddleware%2... [ Connect Assignment - Chapter 4 & 5 i Saved Help Save & Exit Submit 3 A Nike women's-only store in California
X C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Fims.mheducation.com%252Fmghmiddleware%2... [ Connect Assignment - Chapter 4 & 5 i Saved Help Save & Exit Submit 3 A Nike women's-only store in California offers women's running, training, and sportswear products and also contains an in-store fitness studio for group and personal fitness training sessions. The store consistently earns profits in excess of $594,000 per year and is located on prime real estate in the center of town. The store owner pays $17,000 per month in rent for the building. A real estate agent approached the owner and informed her that she could add $6,800 per month to her firm's profits by renting out the portion of her store that she uses as a fitness studio. While the prospect of acquiring this rental income was enticing, the owner believed the use of that space as a fitness studio was an important contributor to her store's profits. 10 points What is the opportunity cost of continuing to operate the fitness studio within the store? $ e BOOK
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