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X Company has an opportunity to accept a special order that will result in immediate profit of $75,000. After doing some market research that cost
X Company has an opportunity to accept a special order that will result in immediate profit of $75,000. After doing some market research that cost $4,000, the marketing manager believes that if X Company accepts the order, the company will lose regular customers. Specifically, she believes the effect will be lost profits of $8,500 in each of the next 4 years. Assuming a discount rate of 7%, what is the net present value of accepting the special order?
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