Answered step by step
Verified Expert Solution
Link Copied!

Question

00
1 Approved Answer

X Company is considering conducting an immediate advertising campaign in order to increase sales of one of its more popular products. The marketing department did

X Company is considering conducting an immediate advertising campaign in order to increase sales of one of its more popular products. The marketing department did market research last year that suggested the company could sell 6,000 more units of this product; the cost of this research was $18,200.

The cost of the advertising campaign would be $49,300. The product's contribution margin is $12.00 per unit; additional annual fixed costs would be $11,000. The increased sales are expected to last for 4 years.

Assuming a discount rate of 4%, what is the net present value of this investment?

A: $78,510 B: $91,857 C: $107,473 D: $125,743 E: $147,120 F: $172,130

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions