X Suggested Answers STRENGTHS WEAKNESSES . Ability to produce consistent, . Lack of experience in the Midwest high-quality product Limited budget for the . Company is financially healthy product launch . Deep expertise in company High start-up costs to produce related to the new product new product OPPORTUNITIES THREATS . Consumer preference for Pandemic has affected family-owned businesses buying habits . Growing demand for this product Competitors already well- established More distributors want to carry craft chocolate . Increased price of raw materials An honest and thorough SWOT analysis will help you make sound decisions about the marketing plan. For example, determine which of your Strengths you can leverage to minimize a given Threat. For Chocolate Bliss this may mean the company can absorb the increased price of raw materials (Threat) because they are financially healthy (Strength) even though it means a smaller profit for the product. Print7:50 learn.snhu.edu Prompt Complete one version of the SWOT analysis simulation. The interactive and the quiz themselves are non-graded tools to help you experience a SWOT analysis. You will be graded based on the Module Six SWOT Analysis Rubric. . SWOT Analysis Interactive . SWOT Analysis Quiz Specifically, you must address the following rubric criteria: . Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by answering the questions provided below. o Which category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you? o What have you now learned that will help you better identify items that belong in that category in the future? o Which category of a SWOT analysis do you think marketers may tend to overlook most often, and why? o What are at least two potential negative impacts of failing to consider the often overlooked category you've just identified? Guidelines for Submission Submit your assignment as a Word document that contains a 1- to 3-sentence response per rubric criterion. Sources should be cited according to APA style. 84