X2 A INDIVIDUAL- Requires Respondus LockDown Browser Time Left:2:19:49 Mark Ikpuri: Attempt 1 0:00 Question 11 (2 points) )Listen SAME STORY REPEATED An innovative and entrepreneurial digital marketing firm (IEDMF) wanted to become involved in work beyond what their current capabilities would allow. So, they actively pursued a larger and aggressive company (LAC) to buy them over. The Acquisitions Group within LAC have completed their assessment of IEDMF and finalized the terms of the offer that LAC should present to IEDMF owners. The CEO of LAC then submitted an acquisition plan to the Board of Directors of LAC a month ago. It showed powerful synergies that IEDMF would gain. The review process will be complete only when the board formally approves the purchase. The LAC Board is acting, as normal, within its mandate. It is representing the interests of the LAC shareholders as best as it can. It wants to ensure that the purchase of IEDMF adds substantial value for LAC shareholders. The purchase must be approved by the LAC Board before LAC employees can begin to work with IEDMF staff as fully integrated co-workers. The CEO of LAC had announced to her C-level team, last week, that the Board approval would likely come from the LAC board on Friday of that week. It was now the following Monday. The CEO had just received her regular Monday morning status update from her CMO. In that update, the CMO advised the CEO that LAC's current and highly strategic Go-to-Market plan for a major new product (Alpha-Z) was really in an idle state as of now. It could not proceed as planned, with all the originally intended actions, until the incoming IEDMF staff were fully integrated into LAC. The CMO made it clear that the integration of the new staff-meaning, the Board approval and finalization of the acquisition of IEDMF-needed to happen immediately. If that approval were delayed any further, the scope and schedule of the Alpha-Z marketing plan would be severely affected. The widely approved strategic direction was, and still is, to launch the full Alpha-Z plan. [Assuming that all factors are true, as stated in the story above] the impact of the incoming IEDMF staff on the Alpha-Z plans will reflect a: DEMAND by the CEO and a DEMAND on existing LAC employees "DEMAND on the CEO and a CHOICE by the CMO DEMAND on the Board and a CONSTRAINT on the CMO CONSTRAINT for the LAC employees and a CONSTRAINT for the CMO CHOICE by the Board and a DEMAND by the CEO &Brightspace O X 2 A #1 - INDIVIDUAL- Requires Respondus LockDown Browser imit: 2:30:00 Time Left:2:19:20 Mark Ikpuri: Attempt 1 5: Question 12 (2 points) )Listen SAME STORY REPEATED An innovative and entrepreneurial digital marketing firm (IEDMF) wanted to become involved in work beyond what e 6: their current capabilities would allow. So, they actively pursued a larger and aggressive company (LAC) to buy them over. The Acquisitions Group within LAC have completed their assessment of IEDMF and finalized the terms of the offer that LAC should present to IEDMF owners. The CEO of LAC then submitted an acquisition plan to the Board of Directors of LAC a month ago. It showed powerful synergies that IEDMF would gain. The review process will be complete only when the board formally approves the purchase. The LAC Board is acting, as normal, within its mandate. It is representing the interests of the LAC shareholders as ge 7: best as it can. It wants to ensure that the purchase of IEDMF adds substantial value for LAC shareholders. The purchase must be approved by the LAC Board before LAC employees can begin to work with IEDMF staff as fully integrated co-workers. The CEO of LAC had announced to her C-level team, last week, that the Board approval would likely come from the LAC board on Friday of that week. It was now the following Monday. The CEO had just received her regular Monday morning status update from her CMO. In that update, the CMO advised the CEO that LAC's current and highly strategic Go-to-Market plan for a major Page 8: new product (Alpha-2) was really in an idle state as of now. It could not proceed as planned, with all the originally intended actions, until the incoming IEDMF staff were fully integrated into LAC. The CMO made it clear that the integration of the new staff-meaning, the Board approval and finalization of the acquisition of IEDMF-needed to -- Nappen immediately. If that approval were delayed any further, the scope and schedule of the Alpha-Z marketing plan would be severely affected. The widely approved strategic direction was, and still is, to launch the full Alpha-Z plan. Page 9: Assuming that all factors are true, as stated in the story above] The decision by IEDMF leadership to a) seek a buyer to b) be able to work beyond their current capabilities reflects a: a) a CHOICE driven by b) a CONSTRAINT Page 10: ( a) a CHOICE driven by b) a DEMAND 10 a) a CONSTRAINT driven by b) a DEMAND a) a CONSTRAINT based on b) a CONSTRAINT a) a DEMAND driven by b) a CHOICE 9 Q W 70I X 2 A #1 - INDIVIDUAL- Requires Respondus LockDown Browser t: 2:30:00 Time Left:2:18:59 Mark Ikpuri: Attempt 1 SAME STORY REPEATED An innovative and entrepreneurial digital marketing firm (IEDMF) wanted to become involved in work beyond what their current capabilities would allow. So, they actively pursued a larger and aggressive company (LAC) to buy them over. The Acquisitions Group within LAC have completed their assessment of IEDMF and finalized the terms of the offer that LAC should present to IEDMF owners. The CEO of LAC then submitted an acquisition plan to the Board of Directors of LAC a month ago. It showed powerful synergies that IEDMF would gain. The review process will be complete only when the board formally approves the purchase. The LAC Board is acting, as normal, within its mandate. It is representing the interests of the LAC shareholders as best as it can. It wants to ensure that the purchase of IEDMF adds substantial value for LAC shareholders. The purchase must be approved by the LAC Board before LAC employees can begin to work with IEDMF staff as fully integrated co-workers. The CEO of LAC had announced to her C-level team, last week, that the Board approval would likely come from the LAC board on Friday of that week. It was now the following Monday. The CEO had just received her regular Monday morning status update from her CMO. In that update, the CMO advised the CEO that LAC's current and highly strategic Go-to-Market plan for a major new product (Alpha-2) was really in an idle state as of now. It could not proceed as planned, with all the originally intended actions, until the incoming IEDMF staff were fully integrated into LAC. The CMO made it clear that the integration of the new staff-meaning, the Board approval and finalization of the acquisition of IEDMF-needed to happen immediately. If that approval were delayed any further, the scope and schedule of the Alpha-Z marketing plan would be severely affected. The widely approved strategic direction was, and still is, to launch the full Alpha-Z plan. [Assuming that all factors are true, as stated in the story above] If the LAC Board of Directors approves the acquisition, the need for effective collaboration between existing LAC marketing team members and the new (former IEDMF) marketing staff will reflect a: O CONSTRAINT on existing LAC staff and a DEMAND on former IEDMF staff DEMAND on existing LAC staff and a DEMAND on former IEDMF staff DEMAND on existing LAC staff and a CONSTRAINT on former IEDMF staff CHOICE for existing LAC staff and a DEMAND on former IEDMF staff DEMAND on existing LAC staff and a CHOICE for former IEDMF staff % & 5 W R O SBrightspace A X 2 A #1 - INDIVIDUAL- Requires Respondus LockDown Browser t: 2:30:00 Time Left:2:18:48 Mark Ikpuri: Attempt 1 ) Listen SAME STORY REPEATED An innovative and entrepreneurial digital marketing firm (IEDMF) wanted to become involved in work beyond what their current capabilities would allow. So, they actively pursued a larger and aggressive company (LAC) to buy them over. The Acquisitions Group within LAC have completed their assessment of IEDMF and finalized the terms of the offer that LAC should present to IEDMF owners. The CEO of LAC then submitted an acquisition plan to the Board of Directors of LAC a month ago. It showed powerful synergies that IEDMF would gain. The review process will be complete only when the board formally approves the purchase. The LAC Board is acting, as normal, within its mandate. It is representing the interests of the LAC shareholders as best as it can. It wants to ensure that the purchase of IEDMF adds substantial value for LAC shareholders. The purchase must be approved by the LAC Board before LAC employees can begin to work with IEDMF staff as fully integrated co-workers. The CEO of LAC had announced to her C-level team, last week, that the Board approval would likely come from the LAC board on Friday of that week. It was now the following Monday. The CEO had just received her regular Monday morning status update from her CMO. In that update, the CMO advised the CEO that LAC's current and highly strategic Go-to-Market plan for a major new product (Alpha-Z) was really in an idle state as of now. It could not proceed as planned, with all the originally intended actions, until the incoming IEDMF staff were fully integrated into LAC. The CMO made it clear that the integration of the new staff-meaning, the Board approval and finalization of the acquisition of IEDMF-needed to happen immediately. If that approval were delayed any further, the scope and schedule of the Alpha-Z marketing plan would be severely affected. The widely approved strategic direction was, and still is, to launch the full Alpha-Z plan. [Assuming that all factors are true, as stated in the story above] If the LAC Board of Directors approves the acquisition, the impact of the Board's decision on incoming IEDMF staff will reflect a: DEMAND on the Board and a DEMAND on incoming IEDMF staff CONSTRAINT by the Board and a CHOICE for incoming IEDMF staff CONSTRAINT on the Board and a DEMAND on incoming IEDMF staff CHOICE by the Board and a CONSTRAINT on incoming IEDMF staff CHOICE by the Board and a DEMAND on incoming IEDMF staff 0A IVIDUAL- Requires Respondus LockDown Browser Time Left:2:18:37 Mark Ikpuri: Attempt 1 Question 15 (10 points) )Listen Fernanda and Zhang struck an instant friendship in university. That was after Fernanda, who worked part- time in academic A kept calling loudly for Zhang who was standing right in front of her. As their A/ encounters multiplied their friendship grew. Soon, the two women's interests advanced to exploring business ideas. They began to make a lot of A/ contacts with people in various fields of business that interested them. Both women wanted to build something that was in its appeal, to reach women of their ages and backgrounds. They explored ways combine their respective cultural views and practices to tap into deeply issues that they and their colleagues cared about. Both thought of each as an A/ person. They were open to new experiences. They had navigated the move to Canada and the immersion in the Canadian educational system comfortably. They also saw these successes as proof of their smarts in dealing with the unexpected. Both tended to be fearless, but not careless, when making an important . Now that they wanted funding, they needed to bring discipline to their A/ , but rewarding path of discovery. View hint for Question 15