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X2-7 (Algo) The Custom Bike Company... The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five

X2-7 (Algo) The Custom Bike Company...

The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five projects under consideration.

Criteria Strong sponsor Supports business strategy Urgency 10% of sales from new products Competition Fill market gap
Weight 2 1 4 2 3 2
Project 1 0 1 5 2 10 9
Project 2 0 2 9 1 2 4
Project 3 0 3 6 4 9 5
Project 4 5 7 4 9 9 9
Project 5 1 7 5 1 10 4

Using the scoring matrix above, what score would you give to each project?

Which project would you choose first?

If the weight for Strong Sponsor is changed from 2 to 5, what score would you give to each project?

Now, which project would you choose first?

Why is it important that the weights mirror critical strategic factors?

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