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XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The
XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of million adults. The company purchased a onepage newspaper ad in the Daily News generating million impressions and costing $ They also purchased a second TV spot for $ with an adult rating of points.
What is the cost per thousand impressions of XiaKe Digital's TV advertising?
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