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XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The

XiaKe Digital, a Chinese manufacturer of electronics, is launching a new advertising campaign spanning both print and TV advertising for their new Music Pod. The local market has a population of 25 million adults. The company purchased a one-page newspaper ad in the Daily News generating 2.6 million impressions and costing $73,200. They also purchased a 30-second TV spot for $264,800 with an adult rating of 14.6 points.
What is the cost per thousand impressions of XiaKe Digital's TV advertising?

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