Question
Xtra Energy is a company that produces energy drinks in a variety of flavors. The orange flavor is the most popular, especially amongst the trail
Xtra Energy is a company that produces energy drinks in a variety of flavors. The orange flavor is the most popular, especially amongst the trail running athletes.
The following information relates to one of their popular products, the orange flavor:
Selling price per unit | R20.00 |
Variable cost per unit | R6.50 |
Fixed cost per unit* | R10.00 |
Annual sales in units | 99 000 |
*Fixed cost was allocated based on an expected annual production of 100 000 units.
REQUIRED:
The marketing manager of Xtra Energy introduced a marketing campaign that is expected to double the current sales volume. If the companys goal is to increase current net income of the product by 50%, calculate the maximum amount that can be spent on a marketing campaign. Assuming the variable cost per unit and fixed cost remained constant.
Round off to 2 decimal places where required.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started