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XYZ bank would like to initiate a new credit card with some benefits to millennials. It would like to analyze its customer profile data to

XYZ bank would like to initiate a new credit card with some benefits to millennials. It would like to analyze its customer profile data to construct a marketing strategy based on projected future demand for the new credit card. XYZ bank should mainly focus on Question 5 options: Descriptive analytics Predictive analytics Prescriptive analytics

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