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XYZ Company is a multinational company operating in more than four continents in the world. The company wishes to segment the markets in which they
XYZ Company is a multinational company operating in more than four continents in the world. The company wishes to segment the markets in which they operate. What segmentation bases should the company consider when trying to segment a market located in different country from the companys home market? Give examples of companies that have adopted the methods of segmentation you will discuss
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