XYZ Insurance Company is a personal lines insurer with headquarters in Chicago and regional offices throughout the Midwest and Northeast. XYZ's reputation as a strong,

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XYZ Insurance Company is a personal lines insurer with headquarters in Chicago and regional offices throughout the Midwest and Northeast. XYZ's reputation as a strong, reliable organization has engendered loyalty among its employees, many of whom have worked for the company for ten years or more. However, because of heavy competition in the types of insurance it writes, XYZ has lost considerable market share in most of its territories and has experienced steadily decreasing profits. XYZ believes that it is losing market share because it has not kept pace with the needs of its existing customers or the buying preferences of prospective customers. Additionally, its research indicates that locally based insurers in each of the regions in which operates are better equipped to serve insureds because their agents more effectively interact with the local community. Despite these conditions, XYZ believes that it is positioned to rebound, provide quotes and accept applications online. It hopes to use the website's interactive features to more effectively ascertain its customers' needs and to test the potential appeal of new endeavors such as "green" insurance options, which it currently does not offer. a. Identify one of XYZ Insurance Company's strengths. b. Identify one of XYZ's weaknesses. c. Identify one of XYZ's opportunities.