Y5

The business proposal needs to identify an investment opportunity for a US company in Vietnam. The business proposal should be formulated in light of the results of the cultural and legal analyses that the members of the group have previously completed.

The US company could be real or hypothetical. The investment could be in any sector of the economy, it could be a product or a service.

- 2 points for picking an investment opportunity that takes into consideration the challenges and opportunities specific to the cultural and legal environment of the country (most likely to get maximum points if you identify how you could turn a challenge into an opportunity!)

- 2 points for describing the product/service and its unique features

- 2 points for describing target consumers and competitors

- 1 point for the marketing plan (desired image for the company/product or service; describing advertising methods)

- 1 point for the financial plan (possible financing sources and brief description of business financial outlook)