Y6

In this week, we are learning about distribution channels for the hospitality and tourism industries. I would like to add one more question about online travel agencies. Although I provide you with three examples of online travel agencies, such as Booking.com, Priceline.com, and Orbitz.com, in the discussion question, I also want you to think about their distinct services and platforms for different target markets. For example, Priceline.com is targeting "budget-minded leisure travelers (just like me)" by offering the "Name Your Own Price" service. Thus, whenever I need to book a hotel room, I consider Priceline.com as my first option.

So, my question is: (1) As a hospitality consumer, which online travel agency would be your first choice when purchasing a hospitality product (e.g., airline or hotel)? (2) What services and/or platforms lead you to consider the online travel agency as the first option? (3) Do you think that the online travel agency's services and platforms are well designed and implemented for its target markets?