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yanide - a poison used down through time to kill and kill quickly. Horrible to even try and comprehend. Imagine you're Jim Burke leading J&J

yanide - a poison used down through time to kill and kill quickly. Horrible to even try and comprehend. Imagine you're Jim Burke leading J&J in 1982 and this statement is true for your organization, "The perfect crime, unsolved murder, your products are the murder weapon, and customers the innocent victims." Yes, someone laced Tylenol pills with cyanide in Chicago killing several people including Mary Kellerman. To pull through this Jim and his team did a stakeholder analysis to decide what to do. In the answers below select the one that captures how J&J managed to survive this crisis (what did they do early on)? Group of answer choices Rebuilt the brand around safety using a triple safety seal packaging system for all products Took a consequences approach to solve this issue most efficiently by focusing on Chicago Jim Burke, CEO, recalled Tylenol products from everywhere - took full responsibility for all customers Built a new integrated quality program across all their plants saving the need to close facilities Instituted an ethical corporate culture through their newly created credo focusing on customers

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