Yash and Ankita decided to invest money in this joint venture, which they called Alkaline. Both of them invested 1,50,000 each in the company on 1st April. After the investment, they used the money from the company to buy a website domain name on the internet for alkaline.com from GoDaddy.com on 3rd April. This cost them 3,000. Since they both decided to work from home, there was no point in renting out an office space just yet. However, the production of beauty products would require a factory of sorts. Since they were just starting out, they rented half a floor of an already operating factory on the 5th of April for 16,000 per month from Mr Bhuvan. Their next order of business was to procure raw materials to manufacture the beauty products. They drove across town and met various vendors to get the cheapest deal available. Because they did not want to get all their raw materials from different places, they compromised on the price a little and bought all the raw materials from one single vendor, Mr Prakash, on 8th April. This cost them 60,000. This would be enough raw material to produce 500 units each of 5 beauty products: face wash, sunscreen, moisturiser, lip balm and body wash. They figured that this should be enough to get them started.

After procuring the raw material, they bought 90,000 worth of equipment such as burners, boilers, coolers, flasks and more on the 10th of April from Maruti Hardwares. This was supposed to be a one-time investment. They bought enough equipment to help them produce 200 units of each of the 5 products per week. They also got in touch with a packaging company, DOGE Packaging, which would help them package their products. The packaging company would use their own packaging material and machines. They would also cover the cost of transportation of the finished product to and from the Alkaline factory to their warehouse and back. They charge 3,000 for every 2,500 products packaged in total (of all kind). Since they demand payment in advance, Yash and Ankita had to pay this amount as well. They paid this amount on the 12th of April. They then hired two blue collar workers on the same day and decided to pay them wages of 8,000 per person. However, they would pay them at the end of the month, i.e., on the 12th of each month starting from May.

Now, with everything in place, Alkaline started producing its first batch of products. Almost 100 units per product went waste before they got their formula right. Once they did, they used the remaining raw material to produce 400 units of each of the 5 products. Each product was priced at 150 per unit. To build up their sales, they went to various malls and started distributing free samples on the 18th of April. They distributed over 20 units of each product for free. This led to a shop owner, Ms Yamini, getting interested and buying a total of 80 units each, of the five products, and this brought in 60,000 in cash on the same day. They then enlisted their friend Malhar to build their website to be able to sell products online. They paid Malhar 20,000 for his efforts on the 19th of April. The website was ready by 25th April. Once the website was set up, they started getting orders and within a day, the remaining 1,600 units were sold out too. Turns out, the products were all bought by a single distributor, Lifestyle! This brought in 2,40,000, which they received on the 26th of April.

The month is about to end and they received their operating expenses for the factory. The electricity and gas services were provided by Torrent Power and Gujarat Gas Company, respectively. That amounted to 6,000. The breakup was 3,000 for electricity and 3,000 for gas. They paid off the bills on 29th April. On the 1st of May, Yash asks Ankita to prepare a journal based on all their transactions so that they can create financial statements. And on the basis of these statements, they can approach their friends and family to request for more investments since the venture turned out to be a profitable one.

It has been 2 years since Yash and Ankita started Alkaline Ltd. The company manufactures five products as discussed previously. While going through some of the financial statements of the firm, Ankita noticed some findings on the production of face washes and body washes. She penned down the necessary data in the form of a table as given below.

	Face Wash	Body Wash
Sales per month	Units	5000
Selling price	/ unit	200
Direct materials	/ unit	100
Direct labour @ 1/ hour	/ unit	15
Variable overheads	/ unit	10
Fixed overheads	/ unit	20
Total cost	/ unit	145

Yash and Ankita observe that the production of body washes is not as efficient as that of face washes despite using more or less the same ingredients and following the same process. They discuss discontinuing body wash production, with the following proposals:

1. Shift the production capacity for body washes to produce face washes and reduce the price of face washes by 10 per unit.
2. Stop the production of body washes completely and instead rent out the capacity to another small manufacturer who will pay 3,00,000 per month.

Current situation		Face Wash	Body Wash
Sales per month	Units
Selling price	/ unit
Total VC	/ unit
Contribution	/ unit
Total Contribution
Fixed costs
Profit
Proposal 1
No. of Hrs per unit	Wage/ Hour rate
Total hours
Capacity shifted to Facewash
New capacity
No. of units produced
Fixed costs
Sales per annum	Units
Selling price	/ unit
Total VC	/ unit
Contribution	/ unit
Total Contribution
Fixed costs
Profit
Proposal 2
Contribution from face wash as per current situation
Rent to be received
Total
Fixed costs
Profit

Evaluation of options	Profit ()
Continue both products	-
Body wash is discontinued and:
Idle capacity unused	-
Idle capacity used for Face wash	-
Idle capacity rented	-

Therefore, which proposal is the best option.