year. This is considered a medium-sized supply chain. Dyson is building a control tower at its main manufacturing facility in the UK, where the supply chain is monitored 24x7 on 16 large screens by a staff of six people. How does Mike McNamara, the CEO of Elementum, characterize the changing nature of supply chains when compared to twenty years ago? 2. What does McNamara believe is the solution to highly complex and risky supply chains that we have today? What's different about the Elementum approach to supply chains? 4. What are the three components of Elementum's software