Yelp is one of the go-to sites for people who want to post or check out users' opinions on a range of businesses. People value the fact that Yelp will allow good, bad, and indifferent reviews on its site, and those businesses advertised on the site won't get higher ratings or their negative reviews deleted.

1. Select a business that has been reviewed on Yelp and received a detailed negative review.
2. Pretend that you are the owner of the business and want to comment publicly on the negative review (Note: It is also possible for business owners to respond to Yelp users privately, but it is in the company's best interest to lead with a positive, public response first24). You want to regain the customer's trust and loyalty, so your response has to be carefully crafted. You want to encourage the customer to reengage with your business. Before you begin writing, read Yelp's "Responding to Reviews" located at the following linkhttps://biz.yelp.ca/support/responding_to_reviews
3. Your written response should be 100 words or less.
4. In your assignment, you should include basic information about your business, the negative review (in 100 words or less), and your comment. Explain why you think your response would be effective and help restore your business in the eyes of this customer (and everyone else who might read the review and your follow-up comment).

*Yelp has faced lawsuits from some businesses. They claim that the review site manipulates ratings (i.e. If a business advertises on Yelp its ratings go up, but if it doesn't they go down). In September 2014, a US court "tossed out a lawsuit filed by several businesses claiming Yelp extorted them by removing positive reviews after advertising sales pitches were turned down... [However, the ruling] served to fuel the company's critics because the court said that, even if Yelp did manipulate reviews to penalize businesses, the practice would not constitute extortion

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