Yes, I agree with this perspective. Investing in critical roles or elements can significantly impact a company's ability to execute its strategy. For example, if a company is trying to develop a successful marketing strategy, it needs to focus on investing in the right talent and resources to ensure its campaigns are effective. By investing in the right roles, such as content managers, social media managers, and even data analysts, companies can ensure they have the right resources to make their campaigns successful. An example of a critical role or element that needs to get the attention it deserves is customer service. Companies often focus on attracting customers but invest little in their customer service team. A well-trained customer service team can help improve customer retention and loyalty, which is essential for long-term success. Investing in customer service and ensuring that customer service representatives are properly trained can significantly impact customer satisfaction and loyalty