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Yet another Director asks you about the logic of estimating the cost of equity (Ke) using CAPM. You know the Director's background includes having been

Yet another Director asks you about the logic of estimating the cost of equity (Ke) using CAPM. You know the Director's background includes having been a high yield bond analyst. Explain the similarities in the CAPM approach to estimating the cost of equity and estimating the yield to maturity of a bond with credit risk? 

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Estimating Cost of Equity Ke using CAPM 1 RiskFree Rate Rf Begin by identifying a suitable riskfree rate often represented by the yield on government bonds like Treasury bills or bonds This rate refle... blur-text-image

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