yohanna rodriguez & | 11/14/20 8:37 p MKTG 302 Foundations of Marketing (Fall 2020) S: Homework: Ch 12 Marketing Metrics Score: 0 of 1 pt 3 of 3 (1 complete) HW Score: 0%, 0 of 3 Let Metrics 12.3 Question Help Basic Shopping Basket Analysis Shopping basket analysis is commonly used by retailers to understand how products that are sold in a store are associated among each other in terme of consumer purchases. For example, is someone more or less likely to purchase both baby food and diapers at the same time? Shopping cart analysis is used by retailers in many ways, but two of the common uses are: (1) Identifying opportunities to cross-promote products with couponing (2) Identifying which products may be best to place near each other in the physical store layout Click the icon to view the product table. Which product do we expect to most commonly be soon in a shopping cart? We expect the product to be most commonly seen in a shopping cart with support value of %. (Round to the nearest whole number) More Info Activities Beer Candy bar Cake mix Dog food Apples on Tools sources Enter your answer in the answer box and then Product Dog food Apples Candy bar Cake mix Boor Total Shopping Carts Times in Shopping Carts 50 90 40 10 120 1,000 2 parts remaining